Social media strategy is the deployment and development of modern strategic approaches for social media.
The first step in creating a social media strategy for your business is to define your goals. What do you want to achieve through social media? How will you use social media to promote your business? For example, you may want to use social media:
- General branding purposes
- Interact with your audience
- Share coupons and offers
- Drive traffic to your Website
- Market a new line of products
Social media strategy means the usage of social media channels as services to market your brand, yet it’s more than just sharing a piece of relevant information. A social media strategy is a success when you are able to engage and interact with your target audience.